The Serai & Barefoot Photography contest was started in the month of April 2016. The contest officially closed on the 30th, September, 2016.
Capturing a moment
The contest was open to all those who visited any of the destinations that The Serai or Barefoot resorts were present and were guests of the brand. All in all about 500 entires were received for this contest.
The main objective of this contest was engage the guest with the destination and share those great memories that made his/her holiday memorable. “The idea was born out of a need to showcase some of the best aspects of the destination as seen by a guest” says Anand Menon, GM- Marketing- The Serai Resorts.
The larger idea of engaging with the destination is something unique. In todays “Holiday” definition, gone are the days of going for a holiday and just lying down and doing nothing. Today’s holidays are a lot more exciting, a lot more of activities and a lot more of learning. Travellers go to a destination and come back a changed person. They have either learnt something new, done something new, met new people etc. It is life changing in many respects. This is what this contest wanted to capture, the essence of what each destination had to offer.
There were 4 very distinct categories in the contest-
Nature and Landscape- The idea here was to capture memories of some great places that the destination was all about. Each destination has a story, something very unique. This was what we wanted to capture through the eyes of the guest.
Sun Rays streaming through the coffee plantation-A Chikmagalur sunrise
In & Around- This was where we wanted guests to step out of the Resort they were staying in, move around and see what else was there that the destination offered. There could be a lot of history, nature, activities etc. The idea here was to get the guests out on a treasure hunt of sorts, and get them to capture these interesting “In & Around” aspects
My Moments- This was a category that focussed on Human Emotions. These could be moments that the guests experiences or capturing those Human emotional moments that each destination presented.
Architecture- These were focussed towards capturing architectural wonders again that the destination/resort that they were staying in presented to guests.
“The idea as such is very unique, this is something that will go a very long way in establishing the Destination as a formidable brand in the years to come” says Mr. Samit Sawhny, MD- Barefoot Group of Companies.
The task of shortlisting these photographs was a huge challenge by itself. An internal panel and an external one was set up to shortlist these entries. The external panel constituted mainly of stalwarts and experts in fields of nature, wildlife and architecture.
Sudhir Shivaram- A wildlife expert and winner of many national and international competitions, Sudhir’s dedication and passion for wildlife photography is unparalleled. He has been credited for his outstanding work by international bodies like National Geographic to name one.
Joshua Barton- Joshua’s passion is taking some brilliant wildlife shots under the water. His passion lies with Whale Photography. Joshua has travelled the world over and taken some stellar photographs of life in the oceans.
Ganesh Shankar– Ganesh has been doing nature photography for over two decades now with a focus on creativity and art. This fascinating passion is helping me introspect and understand myself better.
Harish Shantikumar– Harish Shanthi Kumar is an avid Nature, Heritage and Sports photographer based in Bangalore. He has diverse interests ranging from venomous snakes of Western Ghats to the chugging steam engines of the Nilgiris. Staying in the thickets of western ghats for several years has left a deep connection with nature for Harish. He loves to photograph the landscapes, streams and the smaller beauties of western ghats.
This competition would be an annual affair and we would promote the art of capturing some great moments of the destination for today and for tomorrow to see, what comes with the award is secondary but the memories of having been there, seen that and captured that moment will live on forever.